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Case Study: How Christopher makes 1.6K MRR after 5 failed products

Christopher’s story:

Christopher Woggon is an entrepreneur based in South Korea who turned profitable after creating 5 failed projects. Christopher is well known on X for his persistence and honest approach to building projects. He shares progress along the way and is one of the most transparent founders I’ve seen in the build-in-public space.

He's a solo founder who codes his own products, handles his own marketing, and builds communities around his work.

5 failed products

Before turning profitable, he built and launched five products that made exactly $0: ProductLab, ZenDone, RenderLab, DontWaitList, and EnigmaBot. Each project taught him something valuable, but none made a single dollar.

"I failed 5 times before making my first dollar," Christopher once posted on X. Most people would have given up after the second or third attempt. Instead, he kept refining his approach.

A profitable product

First profit month for Christopher was December (2024). From there on, profits increased each month. In March, his launch platform generated $827 in a single month and by April (this month), the platform grew to $1.6K in MRR (and counting), with a record-breaking day bringing 930 visitors to the site.

How He Did It

  1. He learned from every failure. Each failed product revealed something important: He learned about market fit, pricing, or execution.
  2. He built in public. Christopher shared his journey honestly, including both wins and setbacks. This transparency built trust and turned followers into customers.
  3. He stayed lean and flexible. As a one-person team, Christopher could pivot quickly based on feedback. One day he'd focus on coding, the next on marketing, whatever the business needed most.
  4. He celebrated small wins. That first $827 month wasn't the end goal, it was motivation to keep pushing forward.

Practical Lessons You Can Apply Today

  1. Treat failure as data, not defeat. Each "failed" product shows you what to fix next time. Ask: "What one thing could I improve in my next attempt?"
  2. Launch before you feel ready. Christopher didn't wait until his product was perfect, he got his product in front of users and improved based on real feedback. What's the simplest version (MVP) of your idea you could launch this month?
  3. Build relationships, not just products. Share your journey honestly. People support people, not just faceless businesses. How could you be more transparent about your process?
  4. Focus beats features. His launch platform succeeded because it solved specific problems well, not because it tried to do everything. Ask yourself: what core problem does your product solve better than anything else?
  5. Choose long-term trust over short-term profit. Being honest and reliable builds a foundation for sustainable success. 

Christopher’s simple advice

If you're staring at zero customers or zero revenue today, remember Christopher's simple advice: "All you have to do is not give up." What will you build next? And more importantly, keep going if the first version (or product) doesn’t work out.

Thanks for reading guys and keep building! 

Give Christopher a follow on X: x.com/chrissyinspace.

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Product of the day: Postify AI, an AI-powered social media creation and scheduling tool

Good morning guys! Today we're featuring a cool project made by a Huzzler member. The product is called Postify AI and was made Huzzler member @ctatti.

Postify is an AI-powered social media tool for content creation. It's a tool that devliers consistant and most importantly on-brand messaging. What's cool about Postify is that it adapts to your brand’s tone and messaging, ensuring every post aligns with your identity and resonates with your audience.

Try it out here at postifyai.io

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Product of the day: Boringlaunch - Submit Your AI Startup To 100+ Platforms In 7 Days

Today we're featuring a cool project made by a Huzzler member. It's called Boringlaunch and was made by @gamifyKaran.

Boringlaunch is a service that submits your startup to 100+ in 7 days. It's a no-brainer when launching your startup. Just pay a one-time fee and all the work is done for you. It's the easiest way to improve your domain rating and is suitable for any SaaS product. You also receive a detailed submission report and additional free platform recommendations.

👉 Check it out here

Want to feature your project? Contact @vincent_edes

You can also get featured by providing value to the community by making valuable posts and comments. We pick new winners daily.

Thanks for reading and keep building 🚀

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Featured project of the day: Formscale by Dris Elamri

Hey everyone 👋 Today we're featuring a cool project made by a Huzzler member. It's called Formscale and was made by Dris Elamri. Formscale allows you to create forms extremely fast. After signing up, you get greeted by an intuitive dashboard where you can create a form, view metrics and more.

It's a fully open source project, has 30+ integrations and is by far the easiest and fastest way to create forms.

Check it out here

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Product Spotlight: BlackTwist by Luca Restagno ($800 MRR)

Hello fellow founders 👋 Today we're spotlighting a project made by Luca Restagno (follow him on x here). He's a well known indie-hacker and he created a SAAS called BlackTwist. It's tool to grow your audience on Threads and has some cool features:

  • Write and schedule posts
  • Create drafts
  • Full analytics overview
  • Share analytics with beautiful charts (e.g. to share on X)
  • Engager: extremely quick way to write up replies to boost engagement, super handy

What's nice about BlackTwist is that you can really quickly increase engagement on threads. It's much faster than being on threads yourself and replying there and is super handy for businesses looking to grow fast on Threads.

Revenue

Currently, BlackTwist has $800 MRR. Which is a remarkable achievement. Luca also has another product called shipped.club which is a SAAS boilerplate that saves you days of work when creating a SAAS.

Check Luca's projects out using the links below:

Thanks for reading and have an awesome day! Keep building 🚀

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