Case Study: How Christopher makes 1.6K MRR after 5 failed products

Christopher’s story:

Christopher Woggon is an entrepreneur based in South Korea who turned profitable after creating 5 failed projects. Christopher is well known on X for his persistence and honest approach to building projects. He shares progress along the way and is one of the most transparent founders I’ve seen in the build-in-public space.

He's a solo founder who codes his own products, handles his own marketing, and builds communities around his work.

5 failed products

Before turning profitable, he built and launched five products that made exactly $0: ProductLab, ZenDone, RenderLab, DontWaitList, and EnigmaBot. Each project taught him something valuable, but none made a single dollar.

"I failed 5 times before making my first dollar," Christopher once posted on X. Most people would have given up after the second or third attempt. Instead, he kept refining his approach.

A profitable product

First profit month for Christopher was December (2024). From there on, profits increased each month. In March, his launch platform generated $827 in a single month and by April (this month), the platform grew to $1.6K in MRR (and counting), with a record-breaking day bringing 930 visitors to the site.

How He Did It

1. He learned from every failure. Each failed product revealed something important: He learned about market fit, pricing, or execution.
2. He built in public. Christopher shared his journey honestly, including both wins and setbacks. This transparency built trust and turned followers into customers.
3. He stayed lean and flexible. As a one-person team, Christopher could pivot quickly based on feedback. One day he'd focus on coding, the next on marketing, whatever the business needed most.
4. He celebrated small wins. That first $827 month wasn't the end goal, it was motivation to keep pushing forward.

Practical Lessons You Can Apply Today

1. Treat failure as data, not defeat. Each "failed" product shows you what to fix next time. Ask: "What one thing could I improve in my next attempt?"
2. Launch before you feel ready. Christopher didn't wait until his product was perfect, he got his product in front of users and improved based on real feedback. What's the simplest version (MVP) of your idea you could launch this month?
3. Build relationships, not just products. Share your journey honestly. People support people, not just faceless businesses. How could you be more transparent about your process?
4. Focus beats features. His launch platform succeeded because it solved specific problems well, not because it tried to do everything. Ask yourself: what core problem does your product solve better than anything else?
5. Choose long-term trust over short-term profit. Being honest and reliable builds a foundation for sustainable success. 

Christopher’s simple advice

If you're staring at zero customers or zero revenue today, remember Christopher's simple advice: "All you have to do is not give up." What will you build next? And more importantly, keep going if the first version (or product) doesn’t work out.

Thanks for reading guys and keep building! 

Give Christopher a follow on X: x.com/chrissyinspace.