Top marketing tools for SAAS founders and indie hackers

I recently stumbled across an interesting Reddit post from someone who’s been in B2B marketing for 15 years. It's a list of the top marketing tools for indie hackers / founders.  Thought it was worth resharing here for other SaaS founders who might find it useful.

Hubspot

You really can’t beat Hubspot. It’s hands down the best marketing automation platform and a great hub for everything marketing teams need. I’ve tried Pardot, Marketo, and Act-On, and Hubspot beats them all. It is pricey though, if all you need is basic email marketing, I’d suggest checking out the next tool instead.

Apollo.io

Think of Apollo as ZoomInfo plus Salesloft, all in one. Last I checked, it was still just $99/month for unlimited email credits. It’s packed with features like other sales tools but way cheaper. Great for email marketing and outreach.

Gong.io

Even though Gong is mainly for sales, I use it to hear the actual voice of our customers. Honestly, some of my best content and landing pages came directly from Gong recordings. Real customer language beats anything I could come up with myself.

Session Rewind

It’s like HotJar, but better. I use it to watch how people interact with my landing pages. I like to mix numbers and real behavior. Google Analytics tells me what happened, but Session Rewind shows me how it happened.

BigMarker

I recently started using BigMarker for webinars, and I’ve been very happy with it. It costs more than Zoom or GoToWebinar, but it feels like a tool made just for webinars which I like.

ChatGPT

This one’s obvious but if you’re not using ChatGPT yet, you’re falling behind. A lot of marketers I know use it to write most of their content. It’s not perfect, but it’s a must-have tool today. AI might take over someday, so might as well use it now.

ClickUp

My go-to tool for managing projects. I switched from Monday.com and haven’t looked back. I run my whole company with ClickUp, and I’m still on the free plan. It’s easy to use and has great integrations.

Ahrefs

I know there’s always debate between Ahrefs and Semrush, but I’m team Ahrefs. It’s the best SEO tool I’ve used. It shows everything I need to know about my site and what my competitors are doing. I’ve got a whole SEO toolkit, but Ahrefs is where I always start.