- i picked one problem i could solve well. no fancy niche, just something real. i made a landing page that looked clean and answered 3 things fast: what it is, who it’s for, and why it’s different.
- posted a plain text breakdown of it on linkedin + twitter. not "here’s my startup", but "here’s the problem, here’s what i built, here’s what i learned". no links in the post. just told the story. link in first comment.
- reused that same story but tweaked it for indie hackers, a relevant subreddit, and a few slack groups. didn’t copy-paste. rewrote it like i was talking directly to each group.
- picked 5 active discussions every week in places my users hang out. didn’t pitch. just dropped value, shared parts of what i learned while building, then naturally linked to it if it made sense. built trust first.
- every new lead that signed up? i checked where they came from and what pages they looked at. if 10 people came from a reddit post, i doubled down on that subreddit and posted again 2 weeks later with an update. same energy.
- made a searchable faq-style public doc with answers to questions users asked me over dm or email. google indexed it. now random long-tail queries are sending organic traffic.
- seo note: i didn’t chase big keywords. i targeted weirdly specific phrases people actually google when they’re desperate. example: “how to sell a chrome extension without a website”. that kind of stuff.
- this all takes consistency, not money. i spent 30 min a day max. some posts flopped. some blew up. but it stacks up. and 2 months later, leads still trickle in daily.
no secrets. just showing up in the right places with something useful and not sounding like a tool.
PS. founders waste months chasing irrelevant metrics. I help focus on what truly matters at ZeroToCustomers.com
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