Migroot

I’m Kate — building migroot.io, a tool that simplifies the process of preparing documents for digital nomad visas.

This week, we launched a small experiment:

We made our DIY plan completely free — no payment required, no trial limits.

Why?

We noticed most users were skipping the DIY option and going straight to our expert-assisted (paid) plan. Even though the DIY version already provided a structured checklist and guidance, people seemed hesitant to do it on their own.

Now, for free, users can access full document checklists and prep their applications for visas in:

🇵🇹 Portugal

🇪🇸 Spain

🇮🇹 Italy

🇧🇷 Brazil

🇹🇭 Thailand

🇮🇩 Indonesia

The first reaction I got was:

“Is it safe to trust a free tool with personal documents?”

It’s a fair question — and yes, the data stays private. We don’t access anything unless the user upgrades and explicitly brings in an expert.

What we’re really testing is:

Will removing the price barrier increase adoption of the DIY path, or is the psychological barrier (fear of doing it wrong) stronger than price?

Curious to hear your thoughts — either on the experiment itself or similar behavioral patterns you’ve seen in your own startups.

Happy to share more context or data if helpful