Hey Huzzlers, Vincent here 👋 (founder of Huzzler).
Working on Huzzler for the last 6 months (2400+ founders, 1400+ products), I've started seeing a pattern: incredible products with 0 customers. It's truly saddening. So much potential, but people don't even know these products exist.
Most founders try to post on Huzzler, Product Hunt, X, Reddit , try ads.. but no results.
So I started wondering, what exactly is the problem? not enough information? bad products? Badly configured ads? ... No influence?
None of that. What worked for me (to grow Huzzler) was creating a system that forced me to:
- Define ONE narrow ICP (stop selling to everyone)
- Update messaging to resonate with that ICP
- Follow a daily routine of tasks
- Build a permanent Knowledge Base
This is why I'm building the Customer Engine: it's a system specifically Built for B2B SaaS founders who need their first paying customers. It works for any kind of B2B SaaS. You can see all features on the website
Why $499 one-time instead of a subscription?
The goal was to create an asset (the Customer Engine) you buy once and profit from forever. No monthly fees eating away at your profits.
E.g. If Customer Engine helps you land just 2 customers at $45/month, it pays for itself in 3 months. After 12 months, that's a $5,000+ ROI.
And that's for only ONE product. You get unlimited projects with lifetime access, so you can use it for every SaaS you build. The ROI compounds. Plus you get all future updates.
(Affiliates coming soon)
What does the permanent Knowledge Base entail?
How do you guarantee paying customers?
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The knowledge base essentially is a set of dashboards where you can manage all sorts of data related to your business. You can map out competitors, it has a CRM where you can track leads and their responses and much more. You can see the full Knowledge Base on customerengine.co under the "Your second brain for customer acquisition" title.
Guaranteeing customers is a difficult task. As it's hard to check if someone actually got a paying customer and deals in B2B can take a longer time (30 days+). However I really wanted to have some kind of guarantee, so I decided to go with customer conversations.
If you complete 30 days of the customer engine and don't have at least 3 conversations (linkedin or other) with potential customers, I do a full refund. I'd rather refund someone if it doesn't work for them then for people to have a negative experience with customer engine
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I definitely see value in finding customers -- they justify investment in such tools -- if they are proven to bring an ROI.
Tried Clay for a couple of weeks and was impressed, because it finds people I should talk to. Didn't sign up, but was able to start 5 conversations. Then my algorithm started shaping up and I stopped relying on it exclusively, so I cancelled.
Is the knowledge base pre-populated or is it generated when a customer signs up ?
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go to linkedin, find 10 prospects and add them to your knowledge base"
It's not something that automatically finds customers for you or integrates with your actual product.
The knowledge base is something you build up along the way. Eg. on day 5 you get a task "find your main competitors" and while doing that, you enter the headlines, messaing,.. of your competitors in your knowledge base.
Then that information can be used in later tasks e.g. "Review and analyse your competitors headlines".
So the knowledge base is just empty structure. And you build it up while completing tasks.
Do you feel the website is not clear enough on this? Would love to hear your feedback, it's invaluable 😉
Thanks again Ari!
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To answer your question the website could be more clear on this.
What is more, we are in the era of Cowork, where we are a few taps away from finding people to talk to and sending a customized outreach.
I understand you are selling a system, which is actually more valuable, than just shoving AI behind every layer of our communication. If anything, you are forcing the user to think.
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I’ll try to improve to make it clearer that the user has to complete tasks
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I'm also thinking about reducing price for the first x members to get some quick feedback but I'm not sure yet.
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