Startup in the Void: How Distribution and PR Became My Growth Engine

I remember when we first launched our SaaS project and it was like screaming at nothing. We had a great product, but no users. There was no visibility and no momentum.

I spent months putting my product out to each directory one at a time, and it was a very tedious process very little to show for it in the end.

So, then I discovered ListingBott. They allowed me do all 100 directories in a matter of a few days rather than weeks. One click, and traffic started rolling in from various sources I never expected! They may have been small wins but they were important wins. Visibility is key!

When I started focusing on getting backlinks, I was completely lost in the process of providing content in exchange for links from others and hoping Google would see that value in it as well. I received many emails about linking to my content but very few actually, responded.

Since I switched to Backlinker.ai, I have been able to personalize outreach using artificial intelligence technology and to do it in a much greater capacity. I have been able to build high quality backlinks within months as well as increase my domain authority and organically build traffic at a steady and much more predictable pace.

Now as my business continues to grow, I am now looking for my content to show up on high authority publications and not random blogs, and they will be my next PR obstacle to overcome

Presscart provided the solution to my problem by helping me access reputable publications and providing visibility into placements. Unlike past opportunities, I was able to work collaboratively on content, approve placements, and have clear visibility into where my content would be published. Looking back at these tools, it occurred to me that while they weren't magic, they filled voids left by my ability to manually accomplish these tasks:

Distribution → ListingBott

Authority + Backlinks → Backlinker.ai

PR + Authority → Presscart

For founders just getting started, growing your company can often seem completely out of reach. You create your business with no one paying attention. I can relate to this feeling.

What I realized is that distribution is just as important as building the product itself. Automation tools created to relieve you of the tedious tasks of building do not replace your ability to create—they give you the time to be creative.

When launching your company today, please don't underestimate visibility. You need to:

Create.

Build lists.

Build relationships.

Tell your story!

The universe is waiting for you to connect with them.