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Slobodan Ostojic
@ostibuilds
2 months ago

How to write great copy in 3 steps

  1. List every fact about what you are selling
  2. Transform those facts into benefits
  3. Make the best offer you can from those benefits


Learned this today in this awesome article:

https://www.thegaryhalbertletter.com/newsletters/zgkl_best_copywriter.htm

Comments

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Ari Nakos
do you have examples of copy you wrote using these principles ?
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Slobodan Ostojic
Currently not, but I'll use these steps to write copy for a project I'm working on right now
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