I like the strategic side of solving real business problems, building long-term value, and the fact that decisions are usually more rational and less trend-driven than in B2C.
Depends on your skillset. If you're great at selling or have an edge in some field, definitely B2B. Would not recommend B2C, especially for starters. Unlike B2B, very few are actually money printers. And you'll usually have to adapt for a much larger audience to see significant growth.
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