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Zack Ho
@zack-ho
2 days ago

The surprising cost difference between newsletter platforms 🫣

Been diving deep into newsletter platform pricing while building NewsletterStack, and honestly, the differences are wild.


Here's something I learned: if you're just starting out, Substack is genuinely the best choice. Why? It's completely free until you start charging subscribers. No upfront costs, no subscriber limits. You can build your audience without worrying about monthly fees.


But here's where it gets interesting. Once you hit around 5k-10k subscribers, the math changes completely. A platform that seems "cheap" at 1k subscribers might cost you hundreds more per month at scale.


And cost per subscriber isn't even the full picture. You need to consider:

  • Email deliverability features
  • Monetization options (paid subscriptions, ads, sponsorships, and more)
  • Design flexibility and customization
  • Analytics and growth tools
  • Migration difficulty if you want to switch later (⚠️super important!!)


That's why I built a Newsletter Cost Calculator for NewsletterStack. Just enter your audience size and see real pricing across Beehiiv, Substack, Kit, Ghost, Buttondown, and more popular platforms, all in one place. Everything's up to date so you can actually compare apples to apples.


#BuildinPublic #NewsletterStack

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Zack Ho
@zack-ho
1 day ago
Thanks, Vincent 🙌
I'm curious to see how it performs SEO-wise too. I'll share an update once I've got some data. Great to hear you're working on lead magnet tools for your project. Would love to compare notes once yours is live! 😉
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Vincent
Seems super helpful and great design 👌
A calculator like that seems like a really good lead magnet. I wonder how well it will do SEO wise in a few weeks. Feel free to keep us updated, really curious 😉, as I'm adding lead magnet tasks to customerengine.co as well.
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