I had this random idea a few weeks ago: build a job site specifically for AI people. Thought it would be easy money, you know? AI is hot, everyone needs these skills, I will just sit in the middle and take a cut.
Started coding and telling people about my brilliant plan. Almost everyone was like "dude, don't do this" and "job boards are impossible" and "there's literally a million of them already." But I'm stubborn as hell and had already written half the code by then - login working, job posting system, search, the whole thing. Couldn't just throw it all away.
So I said screw it and kept building and then it really hit me about how insanely hard job boards actually are. You need massive traffic, endless fresh job postings, constant marketing. I have basically none of that.
Now I'm staring at all this code wondering what the hell to do with it.
The AI job space is absolutely packed - LinkedIn, Indeed, plus specialized boards I never even knew existed, all with way more resources than me sitting here refreshing Google Analytics hoping someone visited my site.
Maybe I should pivot this whole thing to a different industry? I've got the infrastructure already built - user accounts, posting system, search functionality. Could probably adapt it for senior care services, local handyman platforms, maybe something in healthcare? Industries where I'm not going head-to-head with tech giants who have millions of users and unlimited budgets.
What would you guys do? Keep pushing in AI jobs even though it seems impossible, or take all this code and try a completely different market? Anyone here made a successful pivot like this, or am I just delaying the inevitable failure?
I know I made the classic newbie mistake here, which sounds even funnier since I'm the creator of willtheyconvert.com - literally an app that tells you "validate first, build later." But my second goal was also learning. I started (vibe?) coding 4 months ago and every project like this pushes my skills forward
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What you could do marketing-wise is niche down even more. For example, you could try focusing on data scientist jobs.
A blog also usually works well for SEO, especially if you niche down. You could write articles like "Best remote work locations for data scientists" or whatever.
Another option is to sell the code or maybe offer it as a SaaS to bigger companies who have lots of job listings themselves. So they have some kind of "private" job board, if you understand what I mean 😉
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