Same Color, Different Meanings

Making a playlist on the usage of color as an integral component in design.

Just to drill in the importance consider this.

UPS and the Brown Branding Backfire

UPS chose brown in 1916 to convey reliability and hide dirt—earning the nickname "Big Brown" in the U.S.

But abroad, the color clashed with local contexts: in Spain, brown trucks evoked hearses; in Germany, brown uniforms recalled Nazi "Brownshirts."

A reminder that even color can carry unexpected meaning across cultures.

Here's the video where I dive deeper.

Also, here's a more detailed blog post.