Semrush alternatives
Semrush: SEO and marketing toolkit for keyword research, audits and competitor analysis.
Semrush does a lot, but the price per user is high for solo founders. These SEO tools cost less, focus on one job or are free.
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8 alternatives to Semrush
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Similarweb is better for estimating competitors' traffic than for keyword research.
- Freemium
- Web, Browser extension
- Made in Israel
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Ahrefs is known for the best backlink data and a strong keyword tool.
- Paid
- Web
- Made in Singapore
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Google Search Console is free and shows your real data from Google.
- Free
- Web
- Made in United States
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Serpstat does keyword research, rank tracking and audits for less.
- Paid
- Web, Browser extension
- Made in Ukraine
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Moz has solid keyword and link tools and the Domain Authority score.
- Paid
- Web, Browser extension
- Made in United States
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SEO PowerSuite is desktop software with a yearly license.
- Freemium
- Mac, Windows, Linux
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Screaming Frog crawls your site for technical issues. The free version handles 500 URLs.
- Freemium
- Mac, Windows, Linux
- Made in United Kingdom
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Mangools is beginner-friendly and cheaper, with KWFinder for keyword research. It's from Slovakia.
- Paid
- Web
- Made in Slovakia
Semrush alternatives compared
| Product | Pricing | Platforms | Made in |
|---|---|---|---|
| Similarweb | Freemium | Web, Browser extension | Israel |
| Ahrefs | Paid | Web | Singapore |
| Google Search Console | Free | Web | United States |
| Serpstat | Paid | Web, Browser extension | Ukraine |
| Moz | Paid | Web, Browser extension | United States |
| SEO PowerSuite | Freemium | Mac, Windows, Linux | – |
| Screaming Frog SEO Spider | Freemium | Mac, Windows, Linux | United Kingdom |
| Mangools | Paid | Web | Slovakia |
Semrush alternatives: frequently asked questions
What are the best alternatives to Semrush?
Popular alternatives to Semrush are Similarweb, Ahrefs and Google Search Console. You can compare their pricing, platforms and the country they're made in on this page.
Is there a free alternative to Semrush?
Yes. Google Search Console is free to use. Similarweb, SEO PowerSuite and Screaming Frog SEO Spider have a free plan.
Is there a European alternative to Semrush?
Yes. Serpstat (Ukraine), Screaming Frog SEO Spider (United Kingdom) and Mangools (Slovakia) are made in Europe.
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