Bitly alternatives

Bitly: Link shortener with branded links, QR codes and click analytics.

Bitly's free plan is limited and branded links cost extra. These link shorteners are cheaper, open source or built for affiliate tracking.

Last updated September 25, 2026

5 alternatives to Bitly

Rebrandly

Rebrandly focuses on branded short links on your own domain. It's based in Ireland.
- Freemium
- Web, Browser extension
- Made in Ireland
Visit website
Short.io

Short.io offers branded links for teams at lower prices.
- Freemium
- Web, Browser extension
- Made in United States
Visit website
TinyURL

TinyURL is free for basic links and one of the oldest shorteners.
- Freemium
- Web, Browser extension
- Made in United States
Visit website
Dub

Dub is open source, with analytics, branded links and affiliate tracking.
- Freemium
- Web
- Made in United States
View deal
Kutt

Kutt is free and open source, and you host it yourself.
- Free
- Web
Visit website

Bitly alternatives compared

Product	Pricing	Platforms	Made in
Rebrandly	Freemium	Web, Browser extension	Ireland
Short.io	Freemium	Web, Browser extension	United States
TinyURL	Freemium	Web, Browser extension	United States
Dub	Freemium	Web	United States
Kutt	Free	Web	–

Bitly alternatives: frequently asked questions

What are the best alternatives to Bitly?

Popular alternatives to Bitly are Rebrandly, Short.io and TinyURL. You can compare their pricing, platforms and the country they're made in on this page.

Is there a free alternative to Bitly?

Yes. Kutt is free to use. Rebrandly, Short.io and TinyURL have a free plan.

Is there a European alternative to Bitly?

Yes. Rebrandly (Ireland) is made in Europe.