Google Analytics alternatives

Google Analytics: Free web analytics from Google for traffic, conversions and audience reports.

Google Analytics is free, but it's complicated, it needs a cookie banner in the EU and your visitor data goes to Google. These tools are simpler, often cookie-free, and some you can host yourself.

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7 alternatives to Google Analytics

  1. Matomo logo

    Matomo

    Matomo is the most complete open-source replacement for Google Analytics. You can self-host it for free and keep all data on your own server.

    • Freemium
    • Web
    • Made in New Zealand
    Visit website
  3. Umami logo

    Umami

    Umami is a simple, privacy-focused analytics tool that you can self-host for free. The cloud version has a free tier for small sites.

    • Freemium
    • Web
    • Made in United States
    Visit website

  4. Your product here?

    Built an alternative to Google Analytics? Add it to Huzzler and get listed on this page with Launch Boost.

    Add your product
  5. OpenPanel logo

    OpenPanel

    OpenPanel tracks events, funnels and retention besides page views. It's open source and a good fit for SaaS products.

    • Freemium
    • Web
    • Made in Sweden
    Visit website
  6. GoatCounter logo

    GoatCounter

    GoatCounter is open source and doesn't track personal data. It's free for non-commercial sites.

    • Freemium
    • Web
    Visit website
  7. Piwik PRO logo

    Piwik PRO

    Piwik PRO is a full analytics suite with consent management built in. It suits companies with strict privacy requirements.

    • Freemium
    • Web
    • Made in Poland
    Visit website
  8. GoAccess logo

    GoAccess

    GoAccess reads your server logs and shows stats in your terminal or browser. It needs no tracking script at all.

    • Free
    • Mac, Linux
    Visit website

Google Analytics alternatives compared

Product Pricing Platforms Made in
Matomo Freemium Web New Zealand
Plausible Analytics Freemium Web Estonia
Umami Freemium Web United States
OpenPanel Freemium Web Sweden
GoatCounter Freemium Web –
Piwik PRO Freemium Web Poland
GoAccess Free Mac, Linux –

Google Analytics alternatives: frequently asked questions

What are the best alternatives to Google Analytics?

Popular alternatives to Google Analytics are Matomo, Plausible Analytics and Umami. You can compare their pricing, platforms and the country they're made in on this page.

Is there a free alternative to Google Analytics?

Yes. GoAccess is free to use. Matomo, Plausible Analytics and Umami have a free plan.

Is there a European alternative to Google Analytics?

Yes. Plausible Analytics (Estonia), OpenPanel (Sweden) and Piwik PRO (Poland) are made in Europe.

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