Google Analytics alternatives

Google Analytics: Free web analytics from Google for traffic, conversions and audience reports.

Looking for an alternative to Google Analytics? Here are 7 products that do a similar job, with their pricing, platforms and where they're made. Products marked Launch Boost paid to be listed first.

7 alternatives to Google Analytics

Matomo

Open-source web analytics where you own all of your data.
- Free plan available
- Web
- Made in New Zealand
Visit website
Plausible Analytics

Lightweight, cookie-free web analytics that respects visitor privacy.
- Free plan available
- Web
- Made in Estonia
Visit website
Umami

Simple, privacy-focused website analytics that you can self-host or use in the cloud.
- Free plan available
- Web
- Made in United States
Visit website
OpenPanel

Open-source product and web analytics with events, funnels and retention.
- Free plan available
- Web
- Made in Sweden
Visit website
GoatCounter

Open-source web analytics that doesn't track personal data.
- Free plan available
- Web
Visit website
Piwik PRO

Analytics suite with built-in consent management for privacy rules like GDPR.
- Free plan available
- Web
- Made in Poland
Visit website
GoAccess

Real-time web log analyzer that runs in your terminal or browser.
- Free
- Mac, Linux
Visit website

Google Analytics alternatives compared

Product	Pricing	Platforms	Made in
Matomo	Free plan available	Web	New Zealand
Plausible Analytics	Free plan available	Web	Estonia
Umami	Free plan available	Web	United States
OpenPanel	Free plan available	Web	Sweden
GoatCounter	Free plan available	Web	–
Piwik PRO	Free plan available	Web	Poland
GoAccess	Free	Mac, Linux	–

Google Analytics alternatives: frequently asked questions

What are the best alternatives to Google Analytics?

Popular alternatives to Google Analytics are Matomo, Plausible Analytics and Umami. You can compare their pricing, platforms and the country they're made in on this page.

Is there a free alternative to Google Analytics?

Yes. GoAccess is free to use. Matomo, Plausible Analytics and Umami have a free plan.