Plausible Analytics alternatives

Plausible Analytics: Lightweight, cookie-free web analytics that respects visitor privacy.

Plausible has no free plan, and some people want more detail or a different price model. These privacy-friendly tools include free and self-hosted options.

Last updated September 25, 2026

7 alternatives to Plausible Analytics

Umami

Umami is very similar to Plausible, free to self-host and with a free cloud tier for small sites.
- Freemium
- Web
- Made in United States
Visit website
Matomo

Matomo has much more detail, like Google Analytics, and you can self-host it.
- Freemium
- Web
- Made in New Zealand
Visit website
Google Analytics

Google Analytics is free with far more reports, but it uses cookies and sends data to Google.
- Free
- Web, iOS, Android
- Made in United States
Google Analytics alternatives
Visit website
GoatCounter

GoatCounter is open source and very lightweight.
- Freemium
- Web
Visit website
Simple Analytics

Simple Analytics is a Dutch privacy-first tool that uses no cookies.
- Paid
- Web
- Made in Netherlands
Visit website
Fathom Analytics

Fathom is simple, privacy-focused and made in Canada. It's the other big name next to Plausible.
- Paid
- Web
- Made in Canada
Fathom Analytics alternatives
Visit website
OpenPanel

OpenPanel adds product analytics like funnels and retention to web stats.
- Freemium
- Web
- Made in Sweden
Visit website

Plausible Analytics alternatives compared

Product	Pricing	Platforms	Made in
Umami	Freemium	Web	United States
Matomo	Freemium	Web	New Zealand
Google Analytics	Free	Web, iOS, Android	United States
GoatCounter	Freemium	Web	–
Simple Analytics	Paid	Web	Netherlands
Fathom Analytics	Paid	Web	Canada
OpenPanel	Freemium	Web	Sweden

Plausible Analytics alternatives: frequently asked questions

What are the best alternatives to Plausible Analytics?

Popular alternatives to Plausible Analytics are Umami, Matomo and Google Analytics. You can compare their pricing, platforms and the country they're made in on this page.

Is there a free alternative to Plausible Analytics?

Yes. Google Analytics is free to use. Umami, Matomo and GoatCounter have a free plan.

Which Plausible Analytics alternatives work on iPhone and Android?

Google Analytics has apps for both iPhone and Android.

Is there a European alternative to Plausible Analytics?

Yes. Simple Analytics (Netherlands) and OpenPanel (Sweden) are made in Europe.