I wasn’t sure about WhatsApp marketing, but now I’m rethinking things

I’ve been relying on email for marketing for a while, but lately, it’s been feeling… off.

• Open rates weren’t great.

• Messages kept getting buried in promotions.

• Even warm audiences just weren’t engaging like they used to.

I wasn’t sure what to do, so I started experimenting a bit. I tried sending a few of the same messages through WhatsApp, just to see what would happen.

Honestly, I didn’t expect much. But the engagement was way higher than email. More people opened, clicked, and even replied. It felt weirdly personal, like email used to be.

That got me wondering if other brands were seeing the same thing, they might benefit from it too. So I built Whatsapplab.co as a small tool to make testing it easier, basically turning email flows into WhatsApp messages without extra work.

Would love for people to try it and see the difference for themselves. If you have any feedback then I'd love to hear it!

Whatsup everyone,

Lately I've been focussing on building waitinglists so I can first measure demand for the products I think of. The results are so-so, often with some validation but little to no real traction.

I've primarily been using organic channels (Reddit, X, also tried some TikTok) but as mentioned it's not really paying off for the effort I put in. Also dabbling in SEO at the moment, but that's even more time consuming for doubtful results.

That's why I was hoping some of you have some wisdom to share. Any free channels or methods I'm overlooking?