Most analytics tools tell you things that are technically interesting but rarely useful for decision-making.
No one really cares if a lead came from Firefox or Chrome.
No one wakes up asking if users are more active on phone or desktop.
What a business actually needs to know is:
Where did the lead come from?
Did they understand the product?
Did they hit a wall?
Where did the conversion stop?
Why did they bounce back?
What page, action, or flow is losing money?
This project is being built around that idea.
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