How we got sent.dm to #1 on Google and into AI Overviews in 7 days

Published October 14, 2026

Vincent Edes

Vincent Edes · Founder & reviewer

Reviews SaaS boilerplates and founder tools on Huzzler.

Sent (sent.dm) is a messaging API for SMS, WhatsApp and RCS. The team ordered our AI visibility package, and on October 7, 2026 we published three articles: a Sent review, Sent vs Twilio and Sent vs Bird. Seven days later, two of them were the first result on Google, and Google's AI Overviews quoted all three.

#1 for "sent vs twilio", and quoted by Google's AI

Twilio is one of the biggest names in messaging, and our comparison was the first result for "sent vs twilio". Google's AI Overview for the same search lists it as a source, next to a Reddit thread.

Google results for "sent vs twilio" with the Huzzler comparison as the first result and as a source of the AI Overview

#1 for "sent review", above Trustpilot and G2

Our review was the first result for "sent review", above Sent's own pages on Trustpilot and G2.

Google results for "sent review" with the Huzzler review as the first result

The AI Overview for that search sends readers to the Huzzler review for the details.

Google AI Overview for "sent review" that links to the Sent review on Huzzler

The first source for "sent vs bird"

For "sent vs bird", the AI Overview opens with a sentence from our comparison and lists Huzzler as its first source.

Google AI Overview for "sent vs bird" with its first sentence sourced from the Huzzler comparison

How we did it

Sent's team filled in a short form about the product and picked the two competitors they wanted to be compared with. We wrote a review and two comparisons that answer what a buyer wants to know before paying. Each article has an FAQ with structured data that Google and AI assistants can quote, and we submitted all three to Google and Bing.

It went this fast because few pages about Sent existed yet, and because Huzzler has a Domain Rating of 69 on Ahrefs, so Google picks up new pages on it quickly.

Get the same for your startup

Most startups don't have a single review or comparison written about them. The first useful ones have a good chance of becoming the pages Google and AI assistants quote. Our AI visibility package is the same package we used for sent.dm.

FAQ

How long did it take before Google showed the sent.dm articles?

We published the three articles on October 7, 2026 and took the screenshots on October 14, 2026. We didn't check every day in between, so Google may have picked them up sooner.

Did sent.dm write the articles?

No. Sent's team filled in a short form about the product, and we wrote the articles. The review lists Sent's cons, and both comparisons say which teams should pick the competitor.

Can you get my startup to #1 too?

Nobody can honestly promise a Google position. What helps most is that few pages about your product exist yet, which is true for most startups. Sent is a common English word, and Google even asked if we meant "scent review", so your product doesn't need a unique name either.

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